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 Natural? Or marketing ploy? Minimize
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Posted by: James 3/1/2007 4:04 PM

As I was doing our weekly grocery shopping last week, two thoughts hit me when it comes to food being labeled “All Natural”.  First, the term “natural” has become so misleading.  I’m sure Hostess could find a way to include the term “natural” on a box of Suzy-Qs by saying that it contains traces of flour.  The term “natural flavors” sometimes listed in ingredients can be anything BUT natural. 

 

Second, and more importantly, have we truly advanced as a species when “All Natural” is the exception?  Will the modified ingredients we ingest lengthen our life, shorten our life, or simply preserve our innards longer than normal upon our exit from this planet?  One trend I think has been very healthy as of late is the expansion of non-bleached flour for everything from breads to tortillas to rice.  Wonder Bread is no longer the loaf of choice for most parents and that can only be a good thing in the long run.

 

There’s no need to me to go into a plus/minus discussion of genetically modified foods and all the preservatives we ingest, yet what truly is legitimately natural anymore?  Even genetically unmodified fields have been known to have cross-pollination from the winds that carry GMO seeds to those fields.  While these modified seeds have good intentions, such as being resistant to certain types of insects, evolution has proven that it will just force those insects to evolve to an even more wicked mutation and the crops are then vulnerable again.

 

So while we might love those Spicy Habanero Doritos and look forward to licking the multi-hued residue off our encrusted fingers as if they were a Lik-M-Aid Fun Dip stick, the fact remains that maybe we should be wary of products that have ingredient lists that are longer than the length of an average cell phone (although that analogy might only work for 10 more years before we all have chips implanted into our ear canals that replace the common cell phone).  Look, don’t get me wrong.  I’m just as much a sucker for Hostess Caramel Ho Hos and Little Debbie Oatmeal Cream cookies but obviously only in moderation and with rare frequency. 

 

There are places where one can escape the normal preservative-filled grocery or convenience store – farmer’s markets and places like Whole Foods and Trader Joe’s.  Just this past month I was introduced to Trader Joe’s which just came into the area and I must say I’m already hooked.  They seem to be sort of like Whole Foods, only much cheaper since they cut out the middleman and have most of their items under their store name.  Even the beer is contracted out by brewers in North America and then packed under the Trader Joe’s name.  I like the fact that I can’t find items there with high fructose corn syrup – rather the things that are sweetened are done so with ingredients like evaporated cane sugar.  Yes, there’s still the sugar there but it’s not in a mutated state.  I like my ingredients to have as few “degrees of separation” from the initial product as possible.

 

Maybe we’ll come full circle and places like Trader Joe’s will be the norm again, where the common person has incentive to buy healthier things for their body.  That’s always been the rap against Whole Foods, even though they’re not to blame.  What they sell in their stores is mostly really good for you, but unless you’re in a higher income bracket, it’s not feasible to do your weekly shopping there.  Eating healthy is not easy, nor is it cheap for certain items.  Trader Joe’s, while not as extensive as Whole Foods, is a good step in the right direction in terms of making good things available at regular to below-average prices.

 

Will we ever see the day where people will shun the convenience of a 7-11 Slurpee and hot dog in favor of a Trader Joe’s hot dog that isn’t filled with nitrates?  Probably not until places like that are as common as the CVS and Eckerds and Walgreen’s store you see on every block.  I’d love to see the day where, in most suburban strip malls, we replaced at least 70% of those hair/nail/tanning salons with express stores that specialize in healthy convenience foods.  But we all know that’s simply a pipe dream.  We want our food, we want it now and to hell with the consequences.  Let’s just hope that the residents of China and India get as fat as we do in the current century so we at least won’t have them sneak up on us as they silently take over as the dominant countries of the 21st century.  At least they’ll be fat like us.

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Re: Natural? Or marketing ploy?    By Caruso! Caruso! on 3/2/2007 1:50 PM
I have to question some of your statements.

In order to be labelled, "natural" (in the US), certain requirements must be met. What those requirements are depend upon the product. If a product lists "natural flavors" then must adhere to those certain laws. Stiff penalties can be given for mis-labelling.

We have only two types of flavors: natural and artifical. In Europe, they have 3 types: natural, artifical, and "nature-identical". The first two are the same as the US, but nature-identical is a man-made flavor that looks the same as its natural counterpart. For instance, if you extract the flavor component from an orange and add it to juice - its natural. If you put together some chemicals and it tastes and looks molecularly like the stuff you pulled from an orange - its nature-identical. In the US, we would call this "artifical" since it did not come from the actual orange.

Don't be so quick to knock genetically-modified foods. You have been eating them for years. Over 90% of all corn grown here is genetically modified - usually (but not always) to make a corn plant that resists insect infestation. The alternative is to use more pesticides on our crops - hardly acceptable for food and environmental reasons.

There are parts of Indonesia that have severe Vitamin A deficiencies because all they eat is rice. A genetically-modified form of rice was developed that includes Vitamin A in its strucure. Case solved. Many more cases like this exist.

Evaporated cane juice? Other than some trace minerals, which aren't found in white sugar, there is no real difference between the two products. One advantage to evaporated cane juice is that because of its stronger taste you MIGHT eat less than foods with your standard sugar.

High-fructose corn syrup (HFCS), like most sugars, are not "bad" for you - its just that we eat too much of it. Since sugar is in everything and is so readily broken down, this leaves HFCS (which is also in so many products) to become stored in the body and its resulting weight gain. I drastically cut HFCS in my diet and lost 9 lbs, without even having to reduce the amount of food that I was eating.

Yes, it is true that most foods today have been added to, subtracted from, changed, etc - but in times like these there are many good choices for foods as well. Trader Joes's is my favorite grocery store - with several Chicagoland locations.

Re: Natural? Or marketing ploy?    By James on 3/2/2007 4:31 PM
Mike, thanks for the info. For those of you who don't know, Mike has worked in the food additive biz for quite some time now. If you would like to know what disodium glutimate does, he's your man (assuming there is such a thing as disodium glutimate).

Re: Natural? Or marketing ploy?    By KB's on 3/2/2007 5:33 PM
No doubt we are making foods that are improved in many ways, but my concern is for all the other side affects that come with it. Since we have an expert in one if our blog-mates, I have wondered??

What about the genetic modifications that involve taking sections of DNA from fish or whatever and put it in fruits/vegetables?? And also the genetic modifications that leave bacterias that are harmful to insects (and probably humans) in the food?? And also the studies that show lab animals that have a lot more problems after a diet of GMO vs. the same diet of non-GMO foods? Oh, and what about all the petroleum based products that are in our food additives??

Re: Lightbulbs, veggies, fuel    By Syl on 3/2/2007 8:37 PM
I support heirloom seeds - James you probably have room for tomatoes or cool herbs - even spearmint for your iced tea. Or even a chia pet to watch - and consider on a daily basis for a few weeks at least! - the miracle of growth. Maybe a summer/fall lettuce crop in containers for salads.



If folks understood more about their food and the importance of a diversity for survival and diesase reisistance...if people lived closer to the earth...if children knew where their meatball came from and what it looked like outside before harvest instead of only being aware of meat from inside a shrink-wrapped styrofoam package... if we all grew veggies in our (victory) gardens...if we were familiar, meaning more intimately connected to and with our food...

Trader Joes is not full circle, growing your own food is full circle, a less-global outlook. A more independent way of living, less reliant on supply chains for our food which includes grocers getting their produce locally instead of from Chile, that is more full circle. Farmer's markets and boxes of fresh produce from local farms once a week or two. Getting to know your seller and grower, getting help on how to prep/cook food and eating seasonally.

Being aware - even if you grew up in the middle of Detroit - that is progress. Being aware the the term 'Organic" is often just a word that is bandied about without the standards you might presume on the level you might assume. Damn - now I've got "bandied about" and and and okay -- can ANYone tell that my parents lived through the depression- ?! Hee hee. At least I'm not a hoarder, thank goodness. Can you tell I grew up in the country?

My points remain valid and solid to me and also reduce the consumption of energy moving food around that may have been altered just so the foods can avoid such a long trip without bruising or cutting. Or ripening or changing color or sticking to each other or dropping their stem or whatever. Not that there's anything wrong with that. I would, however, like to know.


Self-sufficiency! It is double plus++ good! Mmmmm, Trader Joe's... it's getting closer to it.


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